Graphic Designs impact on Reputation

Rangitoto College

The Need
Rangitoto College is one of New Zealand's largest co-educational secondary schools, with a proud history of over 50 years. Their community of parents, pupils, local businesses and international students have an active role in the life of the school.

The Process
A three month process, reviewing their existing communication materials, profiling their community and determining the 'message' that they wanted to promote was initiated prior to any physically production. A wide range of school crest versions were removed and an official specification for school font and logo distributed. A new visual style was implemented through the creation of a prospectus and local newspaper advertisements. A building signage was guide developed along with a revamped website with content management system. International student promotional documents and banners were produced followed by the design of a school supporters sub-brand based on the letter 'R'.

The Result
Rangitoto College today has a consistent look between a wide range of mediums. New uniforms, signage, documents and website all reinforce that the school offers 'a world class educational experience'.Website

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